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The Knock OutTM Rose Public Relations Campaign is a key factor in creating and maintaining the demand for this popular rose. Introduced in 2000, The Knock OutTM Rose quickly became the buzz of the industry meeting and exceeding market expectations.
Our PR strategy focused on targeting National and Regional garden publications and local newspapers. This successful campaign helped Knock OutTM become a very recognizable name within the trade and consumer markets.
Each year we reach more than 50 million consumers through our public relation campaign, which helps drive traffic to our retail garden center customers. The following information is a list of various medias utilized in previous and current Knock OutTM PR campaigns.
MAGAZINES
|
| PUBLICATION |
TITLE |
CIRCULATION |
| The Landsculptor |
Roses in the Landscape |
4,000 |
| Fine Gardening |
The Best Roses for your Garden: Knock Out |
200,000 |
| Southern Living |
This Rose is a Knockout |
2,493,772 |
| Nursery News |
Supply and Demand for Green Goods Growers |
19,446 |
| Garden Design |
Chairman of the Border: In the Pink of Health |
429,093 |
| PA Landscape & Nursery Association |
Key Elements for Plant Introductions |
4,500 |
| NM Pro |
Rose Rallies: Knock Out |
15,208 |
| Green Scene |
Don't Pout About a Drought |
16,000 |
| Woman's Day Specials - Gardening and Deck Design |
Award-Winning Roses: Fill Your Garden With Some of These All-America Rose Selections Standouts |
450,000 |
| People, Places, Plants - New England Edition |
The War of the Roses: Knock Out |
20,000 |
| Today's Garden Center |
What's In? What's Out (part one) |
22,000 |
| Country Almanac's Container Gardens |
There's Something About Roses: Knock Out |
350,000 |
| Nursery News |
Four Key Elements in Developing New Plant Introductions to Market |
19,466 |
|
| SUBTOTAL |
4,043,485 |
WEBSITES
|
| PUBLICATION |
TITLE |
MONTHLY VISITORS |
| forums.gardenweb.com |
Source for Knock-Out Roses |
1,000,000 |
DailyHerald.com
Arlington Heights, IL |
Roses Are Red…but Certainly Not All of Them |
1,000,000 |
| jsonline.com |
A Rose on the Rise |
1,100,000 |
| nytimes.com |
Raising Pristine Roses Without Spraying |
8,590,000 |
abcnews.com
Good Morning America |
Gardening In Style |
7,303,000 |
pennlive.com
Patriot News |
Great New Varieties are Durable |
|
|
| SUBTOTAL |
18,993,000 |
NEWSPAPERS
|
| PUBLICATION |
TITLE |
CIRCULATION |
| The Post - Standard |
Garden 2003: What's In and What's Out |
92,620 |
| Grand Forks Herald |
Take a look at what's HOT in 2003 gardens |
36,005 |
| Washington Post - City Edition |
The New Roses of Spring |
655,304 |
| Daily Reflector |
The New Roses of Spring |
19,819 |
| The Cincinnati Post |
New Spring Roses Retro, Fragrant |
86,148 |
| The Keene Sentinel |
Hardier Varieties Spark Rose Revival |
13,426 |
| The Daily Advance |
New Roses Less Demanding |
13,105 |
| Rocky Mount Telegram |
New Breed of Roses Easier to Maintain |
16,548 |
| Salisbury Post |
Roses Have Come a Long Way |
26,142 |
| The Providence Journal |
Spring's Newest Teflon Roses |
233,751 |
| Staten Island Advance |
The New Roses of Spring are More Disease-resistant |
69,413 |
| The Columbus Dispatch |
Tougher Breeds are Offering Rosey Outlook for Flower |
372,935 |
| The Record |
Varieties of Tougher Roses Come in Bloom |
72,238 |
| The Medina County Gazette |
Propagating the New Roses of Spring |
15,356 |
| Winfield Courier |
The Making of a Heartier Rose |
15,208 |
| Milwaukee Journal Sentinel |
Everything's Coming up New Roses |
455,862 |
| The Record |
A Rosier Outlook - Hardier Disease Resistant Varieties are Sparking a Comeback |
186,736 |
| USA Today |
Cultivating Roses is Getting to be a lot Less Thorny |
2,250,474 |
Daily Herald
Arlington Heights, IL |
Choosing a Companion for Your Backyard Rose |
14,254 |
| Milwaukee Journal Sentinel |
A Rose on the Rise: Bill Radler |
434,668 |
| Daily Herald |
New Maintenance-free Rose a Real Knockout |
151,321 |
| The New York Times |
Raising Pristine Roses Without Spraying: Knock Out |
1,672,965 |
| The Philadelphia Inquirer |
Petals Prove Their Mettle |
376,493 |
| Philadelphia Inquirer |
Yes, Roses Can Have it Made in the Shade |
376,493 |
| Daily News |
For a Trendy 2004 Garden, the Answer is Simple |
170,720 |
|
| SUBTOTAL |
7,828,004 |
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